Total Marketing Resource (TMR) is a specialist consultancy, working nationwide, to increase sales, profitablitiy and growth within retail optics. TMR's experience in both retail and wholesale optics covers every facet of management, including business planning, marketing, sales and training. In fact, since 1992 TMR has worked with over 1,500 practices: both independents and small groups, helping them to achieve significant increases in profit, professionalism and profile.
 
 
TMR's professional services
fall into two categories:
> BUSINESS MARKETING SERVICES
> TRAINING - STAFF & MANAGEMENT
Tony Tindale

After initially working as a retail development manager for a large supermarket chain, he joined a symbol group wholesaler, as a retail business adviser. He has worked for various optical companies since 1979; eventually becoming General Sales Manager for Pilkington Visioncare. He started Total Marketing Resource (TMR), the specialist optical marketing and training company, in 1992.

Martin Russ

Martin's experience in optics began in 1979 for an independent optical group in Bristol and the South-West. Then he joined what became Pilkington Visioncare, becoming Technical Manager and later Regional Sales manager. Since joining TMR in 1993, he has trained and lectured throughout the UK and abroad. He has also had various optical management articles published.